BRAND

    Royal Row – the brand name was inspired by the desire to make a collection characterized by extreme attention to details and the quality of the finishings.
    The idea was to create a total look mixing the culture of Savile Row and Italian refinement.
    At the core of the collections there is the aim to re-interpretate classic pieces with an innovative touch. Royal Row stands for heritage and contemporaneity, appealing to a new generation of gentlemen.

    The aim of the Brand is to:
    – introduce tailoring to a cooler, more youthful consumer
    – engage sophisticated customers already passionate about craftsmanship
    – propose a travelwear wardrobe with a bespoke touch.

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