BRAND

Royal Row – the brand name was inspired by the desire to make a collection characterized by extreme attention to details and the quality of the finishings.
The idea was to create a total look mixing the culture of Savile Row and Italian refinement.
At the core of the collections there is the aim to re-interpretate classic pieces with an innovative touch. Royal Row stands for heritage and contemporaneity, appealing to a new generation of gentlemen.

The aim of the Brand is to:
– introduce tailoring to a cooler, more youthful consumer
– engage sophisticated customers already passionate about craftsmanship
– propose a travelwear wardrobe with a bespoke touch.

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